S.Y. 2017-2018 : 2ND SEM
478 - 3585 / 659 - 2113 / 659 - 2075
This study aims to know the definition of “interstitial” in the Philippine TV industry and the process of producing such audio-video materials.
It also intends to show the effects of interstitial to the overall programming and program content of TV networks and the worth of having these short-form segments in the station. And most especially, the research seeks to show the benefits it provides to the people whether the producers or the viewers of interstitial.
Television projects images and sounds that contain stories are what people know as shows. In most countries, they go on air 24/7. For some nations, they have limited programs to present to the viewers because of many reasons and one of them is lack of programming content. So, broadcasting companies fill up those time slots to suffice the need for programming unless they want to show blacks or statics. They do it by producing series of segments and inserting them in between programs either before or after them or even during breaks as well. A popular term for many individuals regarding those fillers is commercials.
For those persons who have knowledge when they see them on TV, they identify them as promos and teasers. But for experts who produce these materials, they call them “interstitials”.
Interstitial programs are those, which occur in between programs, usually shorter forms of segments compared to the normal duration of TV shows. In international practices, interstitials are considered to be an umbrella concept that includes subdivisions of commercials and trailers. Here in the Philippines, TV stations consider interstitials as a separate entity.
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